ADP Supports On The Scent Podcast Christmas Live

ADP was proud to support the On The Scent Podcast Christmas Live event, an annual celebration where hosts Suzy Nightingale and Nicola Bonn share their standout fragrance discoveries from the year. Bringing together a passionate community of fragrance lovers, industry followers and loyal podcast listeners, the two-day event has become a highlight in the UK perfume calendar.

For this year’s edition, ADP partnered with the podcast team to curate a selection of products from across our portfolio, allowing guests to experience a range of niche and luxury scents first-hand. The goody bags featured products from Nissaba, Santa Eulalia, Hugh Parsons, Parfum Gres, Laura Biagiotti and Jaguar, ensuring every attendee left with something memorable to explore at home.

One of the weekend’s standout moments came during Saturday’s session, when M.Micallef was spotlighted as part of Nicola Bonn’s personal favourites of the year. She shared her love for Hypnotic Musk, praising its captivating softness and addictive, enveloping warmth, a moment that brought well-deserved attention to the brand and resonated strongly with the audience.

The partnership generated significant visibility across social platforms, with attendees enthusiastically sharing their experiences, unboxings and first impressions of the products they received. As always, the On The Scent community proved incredibly engaged, contributing to a wave of organic coverage and authentic conversation around the brands represented.

Our collaboration with On The Scent reflects ADP’s ongoing commitment to supporting meaningful fragrance storytelling, connecting brands with passionate, knowledgeable audiences, and championing the artistry behind niche perfumery.