ADP Supports Scent Club’s Inaugural Event During Fragrance Week 2026

During National Fragrance Week 2026, Agence De Parfumerie partnered with Scent Club to support its inaugural event, bringing together a new community of fragrance enthusiasts for an evening of scent, storytelling, and cultural connection.

As part of the sponsorship, ADP curated a selection of fragrances from across its portfolio to be included in attendee goody bags, offering guests the opportunity to continue their discovery journey beyond the event. In addition, ADP brands played a central role in the evening’s programming, with the majority of speakers selecting fragrances from the portfolio as the focus of their presentations.

Hosted by Scent Guide, the event explored the intersection of fragrance and music, with each speaker pairing a scent with a song to create a unique narrative experience. Carnaby Street by Hugh Parsons was presented alongside Madonna’s Vogue, drawing parallels between the fragrance’s expressive character and the cultural influence of the track. Olga of Perfume Walks paired Chaco by Nissaba with No Scrubs by TLC, while Maya from ADP introduced Albis by Santa Eulalia through the lens of Fade Into You by Mazzy Star, each pairing offering a new way to interpret scent through emotion and memory.

The event was met with strong engagement from attendees, many of whom expressed clear purchase intent following the presentations. This response highlighted the effectiveness of immersive, story-led formats in driving both brand awareness and consumer connection.

Scent Club’s debut marked an exciting new addition to the fragrance community calendar, and ADP was proud to play a key role in supporting an event that champions creativity, education, and meaningful engagement within the industry.