Carnaby Street Takes Centre Stage on the Lalique Table at Fortnum & Mason

To celebrate the launch of Carnaby Street, the Lalique table at Fortnum & Mason was dedicated to the latest creation from Hugh Parsons, transforming the fragrance hall with a display inspired by the colour, creativity and character of London.

The installation was designed to reflect the bold yet refined identity of Carnaby Street, combining structured floral arrangements with soft green and ivory tones to create a fresh and elegant visual statement. A tall central bouquet formed the focal point of the table, supported by smaller arrangements that added depth and balance to the display.

Positioned in a prominent location within the fragrance hall, the Lalique table created a strong moment of discovery for customers, inviting them to explore the new fragrance while reinforcing Hugh Parsons’ connection to London’s heritage and style.

This installation marked an important launch moment for the brand, continuing ADP’s commitment to impactful visual merchandising and storytelling at Fortnum & Mason, where each table is designed to bring the inspiration behind the fragrance to life.