Floris Brings Purple Memoire to Life with an Immersive Lalique Table at Fortnum & Mason

To bring Purple Memoire to life, we curated a Lalique table at Fortnum & Mason that echoed the fragrance’s themes of countryside escapism and pastoral beauty. Customers were invited into a sensory landscape shaped by creativity, heritage, and detail.

The installation featured bicycle handlebars with a lavender-filled basket, rustic trugs brimming with fresh lavender, vintage books, and teacups infused with the fragrance. A lush floral arrangement in soft shades of violet and green anchored the display, immersing passersby in a poetic countryside tableau.

This striking activation extended the launch of Purple Memoire beyond the boutique, reinforcing Floris’ legacy for immersive storytelling while positioning the fragrance as a modern icon within the collection.