Floris London Hosts Exclusive Fragrance Week Masterclass at Jermyn Street Boutique

For Fragrance Week this March, Floris London opened the doors of its historic Jermyn Street boutique to host an intimate masterclass. Guests were welcomed by 9th-generation perfumer Edward Bodenham and bespoke specialist Roberta Ion, who guided them through the art of British perfumery with passion and precision.

Attendees sampled Floris’ signature fragrances and were treated to an exclusive first look at Purple Memoire, the house’s latest olfactory creation. The session brought centuries of heritage into the present moment, sparking engaging discussions on craftsmanship, tradition, and modern storytelling.

The event generated widespread digital coverage and led to a dedicated feature on The Perfume Podcast, extending the conversation beyond the boutique and underlining Floris’ continued influence in the luxury fragrance landscape.