Floris Unveils Purple Memoire: A Poetic Ode to Countryside Escapism

April marked the launch of Purple Memoire, the newest chapter in Floris London’s storied perfume library. Drawing inspiration from the serenity of the English countryside, this fragrance captures the beauty of nature in bloom and the nostalgia of treasured landscapes

Unveiled with an intimate focus on craftsmanship and narrative, Purple Memoire speaks to Floris’ ability to balance centuries of heritage with contemporary artistry. Its launch further reinforced the house’s role as a guardian of British perfumery while continually evolving for a new generation of fragrance lovers

Agence De Parfumerie proudly partnered with Floris to share this story with press, influencers, and customers, ensuring the debut resonated across both traditional and digital channels.