Hugh Parsons and L’Atelier Parfum Debut in The Perfume Shop Boutique

In July, Agence De Parfumerie proudly introduced two portfolio brands, Hugh Parsons and L’Atelier Parfum, to The Perfume Shop Boutique.

For Hugh Parsons, this marked a continuation of the brand’s journey from its 1925 London heritage into today’s niche fragrance scene, where its scents inspired by London landmarks continue to captivate modern audiences. For L’Atelier Parfum, the launch represented a new platform to share its bold, creative, and 100% vegan perfumes with customers seeking artistry and authenticity.

This retail milestone allowed both brands to connect with new fragrance lovers while strengthening their presence in the UK niche market.