Hugh Parsons Brings London Landmarks to Life with Perfume Walk

In March, Hugh Parsons brought its story of British elegance to life through a unique collaboration with Perfume Walks. Guided by fragrance historian Olga, guests traced the steps of London’s most iconic landmarks — from Whitehall and Savile Row to Regent Street and Kings Road — each stop revealing the inspiration behind a beloved Hugh Parsons scent.

The journey wove history, culture, and perfumery into a walking narrative that highlighted the brand’s deep connection to the capital. The experience concluded at Fortnum & Mason, where guests met brand owner Cristiano and received a discovery kit to continue their olfactory journey.

By linking place, story, and scent, the Perfume Walk offered an authentic expression of Hugh Parsons’ DNA — a brand born of London, crafted with Italian soul, and evolving in the world of contemporary perfumery.