Hugh Parsons Hosts Second Perfume Walk with Olga of Perfume Walks

After the success of the inaugural Perfume Walk, Hugh Parsons once again joined forces with Olga of Perfume Walks to host a second scented journey through London, this time celebrating the launch of Piccadilly, the brand’s exclusive Fortnum & Mason collaboration.

Guests embarked from Sloane Square, tracing the streets and stories that inspired the names and characters within the Hugh Parsons collection, from the elegance of Savile Row to the heritage of Regent Street and the timeless charm of Piccadilly itself.

The experience concluded at Fortnum & Mason, where participants discovered Piccadilly in store and experienced the new fragrance first-hand, a fitting finale to a walk dedicated to craftsmanship, culture, and the sensory identity of London.