Hugh Parsons Launches Exclusive Fortnum & Mason Collaboration: Piccadilly

Timeless British heritage meets modern sophistication in the new Hugh Parsons Piccadilly, an exclusive collaboration with Fortnum & Mason, Piccadilly.

Born from a shared appreciation for craftsmanship, elegance, and the spirit of London, Piccadilly captures the refined energy of one of the city’s most storied streets, a landmark of style and tradition.

Composed with notes of nutmeg, green peach, mineral, and moss, the fragrance weaves together warmth and freshness in perfect balance, reflecting the dual character of the British capital: classic yet contemporary, understated yet distinctive.

Available exclusively at Fortnum & Mason, Piccadilly represents a milestone partnership between two icons of British savoir-faire, an olfactory tribute to the capital’s enduring charm.