M.Micallef Introduces Royal Blue: A Celebration of Bold Elegance

This June, M.Micallef unveiled Royal Blue, a fragrance that encapsulates bold elegance, artistry, and the house’s unmistakable Grasse heritage.

The launch introduced customers and press to a scent crafted with intensity and refinement, reflecting the brand’s ongoing dedication to pushing boundaries in modern perfumery. Royal Blue is more than a fragrance; it is a statement of sophistication, embodying Micallef’s philosophy of perfume as both art and luxury.

Agence De Parfumerie proudly supported the debut across retail and media channels, ensuring the fragrance was positioned as an essential icon within Micallef’s expanding portfolio.