M.Micallef Launches Hypnotic Musk at Fortnum & Mason

This spring, Agence De Parfumerie proudly unveiled Hypnotic Musk by M.Micallef — a fragrance that embodies elegance, modernity, and sensory intrigue. As part of the launch, Fortnum & Mason’s iconic Lalique table was transformed into a radiant display timed with Mother’s Day weekend, setting the stage for an unforgettable celebration.

Blush-toned florals, mirrored panels, and delicate touches of fresh ginger and raspberries styled in champagne flutes brought the fragrance’s notes to life. Guests were invited to explore the scent through a multi-sensory experience, with every detail designed to echo Micallef’s philosophy of perfume as both art and emotion.

Claudia Bonino Micallef joined the event, meeting press, influencers, and customers to share the intimate story behind Hypnotic Musk. Her presence reinforced the brand’s reputation for fusing Grasse tradition with contemporary artistry, turning a retail installation into a true moment of connection.

The launch exemplified ADP’s ongoing mission: to elevate fragrance storytelling in the UK market through immersive, memorable activations that celebrate creativity and craftsmanship.