Man in the Mirror x Santa Eulalia: A Fragrant Dialogue in Barcelona

In September, team Agence De Parfumerie embarked on our first international brand trip,  a milestone moment in a year defined by creativity, connection, and growth. Our destination: Barcelona, the birthplace of Santa Eulalia, a house deeply rooted in the city’s culture, craftsmanship, and avant-garde spirit.

Amid the narrow streets of the Gothic Quarter and the sunlit terraces overlooking the Mediterranean, we had the pleasure of introducing Haydn Williams, the voice behind Man in the Mirror and one of the most respected storytellers in the fragrance community, to the world of Santa Eulalia.

What followed was a conversation that captured everything we love about the brand: its seamless blend of heritage and modernity, its quiet sophistication, and the enduring Catalan artistry that makes every fragrance a journey in itself.

The episode, now live as Season 10, Episode 6 of Man in the Mirror, offers a window into Santa Eulalia’s philosophy and evolution, from fashion to fine fragrance, told through the lens of Haydn’s perceptive, thoughtful interview style.

For us, this collaboration represents far more than a podcast feature. It’s a reflection of the strong partnerships and shared passion that have shaped our journey this year, and a proud reminder of how storytelling continues to connect brands, creators, and fragrance lovers across borders.

🎧 Listen to the full episode: Man in the Mirror – Season 10, Episode 6: Santa Eulalia

http://li.sten.to/mitmluissans

We’re incredibly grateful to Haydn for his continued partnership and to the Santa Eulalia team for welcoming us so warmly in their home city. Here’s to more creative encounters and meaningful collaborations as we look ahead to the new year!