Nissaba Debuts Les Alpes with Exclusive Jovoy Window Takeover

September saw the worldwide preview of Les Alpes, Nissaba’s first extrait de parfum, unveiled with an elegant window takeover at Jovoy Mayfair.

The installation combined branded ceramics, natural textures, and alpine-inspired visuals to echo the fragrance’s theme of nature at its purest. Designed with circularity and sustainability in mind, the display embodied Nissaba’s ethos of responsible luxury while drawing London passersby into the world of Les Alpes.

The activation marked an important global first for Nissaba, reinforcing the brand’s ability to connect local storytelling with international impact.