Santa Eulalia Celebrates Its Arrival at Jovoy Mayfair with a Sip & Sniff Launch

To mark the arrival of Santa Eulalia at Jovoy Mayfair, ADP hosted an intimate Sip & Sniff launch celebration, welcoming guests to discover the brand’s world through scent, storytelling, and shared moments.

Set within the refined surroundings of Jovoy, the evening brought together fragrance enthusiasts, creators, and industry insiders for a relaxed yet immersive introduction to Santa Eulalia’s perfume collection. Guests were invited to explore the fragrances at their own pace, guided by conversation around the brand’s heritage, craftsmanship, and deep connection to Barcelona.

The Sip & Sniff format created an approachable and engaging atmosphere, pairing fragrance discovery with cocktails and informal discussion. This allowed guests to experience the collection in a way that felt personal and intuitive, encouraging genuine connection with the scents and the stories behind them.

The event marked an important milestone in Santa Eulalia’s UK journey, successfully introducing the brand to Jovoy’s discerning community while generating organic excitement and early advocacy. A celebration rooted in culture, elegance, and modern perfumery, the evening reflected the shared values of both houses and set the tone for Santa Eulalia’s presence in store.