Santa Eulalia Hosts First-Ever Brand Trip with ADP in Barcelona

In September, Santa Eulalia and Agence De Parfumerie embarked on a landmark activation: the brand’s first-ever international trip with a group of UK fragrance creators.

Set in Barcelona, the three-day experience immersed guests in the fashion house’s heritage and Mediterranean spirit. Highlights included private tours, cultural explorations, and of course, time spent discovering Santa Eulalia’s fragrance collection with the brand team.

The trip provided creators with rich opportunities to connect with the brand on a deeper level while generating authentic content rooted in personal experience. For Santa Eulalia, it marked a new chapter of community building, strengthening ties between Barcelona’s creative legacy and the UK’s niche fragrance audience.