Santa Eulalia Returns to Liberty with Aprilis Celebration Display

In April, Santa Eulalia returned to Liberty with a bold and romantic installation in honour of Aprilis, Barcelona’s celebration of love, rooted in the exchange of books and roses for Día de San Valentín.

The Lalique table bloomed with a dramatic bouquet of red roses, a nod both to the fragrance’s notes and to Catalan heritage. Elegant product glorifiers and branding elements added to the display’s sense of quiet luxury, seamlessly reintroducing Santa Eulalia to Liberty’s customers.

This activation marked more than a return; it was a celebration of culture, storytelling, and the Mediterranean spirit that defines Santa Eulalia. By infusing retail space with artistry and tradition, the brand captivated audiences and reinforced its timeless connection between heritage and modern perfumery.