Laura Biagiotti is an Italian fashion designer affectionately known as the Queen of Cashmere.

Laura launched The House of Biagiotti in 1972 with her first Women’s collection and is one of the largest fashion houses in Italy.

The company’s first fragrance, Fiori Blanchi, was introduced in 1982. Roma is the company’s best selling fragrance and was launched in 1988. The Man’s edition was introduced in 1995.

There are 34 fragrances by Laura Biagiotti and the House of Biagiotti have worked with perfumers such as Sophie Labbe, Ellen Betrix, Carlos Vinals, IFF, Michel Almairac and Lucas Sieuzac.

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