Re Profumo

Behind The Brand

Much more than a perfume and literally a book in a bottle, written by a professional who is passionate about literature and fragrances.

Overview

RE PROFUMO is yet another example of Celso Fadelli’s expertise as art fragrance creator. President and Fragrance Curator; Celso Fadelli found the perfect alchemy for the successful transformation of this editorial project into a perfume collection, an olfactory extension that starts from the page and ends up on the skin.

The fantasy romance “Re Profumo – La ricchezza è saper sognare” by Fulvio Fronzoni, spurred the olfactory development of a perfume collection inspired by the characters of the book. With the guidance of Celso Fadelli and the Creative Team of Intertrade Group, a collection of five prestigious fragrances have come to life. The fragrances are created by famous international noses who have been inspired by the stories of this unique novel set in a languid, decadent, simply irresistible Venice. All of which is communicated in every essence: Alèxandros, Adone, Ekstasis, Sogno d’amore and Superuomo. The newest addition is “Meraviglia-Wonder”.

Eccentricity, provocation and irony, typical of the Futuristic movement were the source of Giacomo Balla’s exhibition called “Futur-Fiore” at the Venice Biennale in 1926. Balla created a garden filled with artificial flowers for the exhibition. The flowers did not have any smell and were scented by the Author, bringing to life a totally unique expression and experience. It is an allegoric perfume filled with the ambition to scent a flower and set your imagination free.

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