Alfa Romero Launches on Beauty Base

We are delighted to announce the launch of Alfa Romero on


Established since 1975, Beauty Base are a family run retailer of fragrance & beauty products, operating through several high-end premium stores within London (UK).


Beauty Base was amongst the first fragrance retailers to develop the specialised self-service, ‘open sell concept’ in the world. A tradition based upon the needs of the customer, and an ethos that they have proudly maintained and built upon to this very day.


Black Collection:

For a modern, charismatic, self-confident, powerful, sophisticated and urban man.


Top Notes: Italian Lemon, Grapefruit, Elemi Philippines

Heart Notes: Nutmeg, Cedarwood, China Black Rose

Base Notes: Patchouli, Ebony Wood, Oud Alcantara


Blue Collection:

For a charming, dynamic, energetic, free-spirit and bold man who loves traveling and challenges.


Top Notes: Mint, Citron, Bergamot, Lemon

Heart Notes: Orange Blossom, Green Apple, Fruity Floral

Base Notes: Patchouli, Moss, Marine, Dry Woods


Red Collection:

For a passionate, romantic and forward-thinker man, who follows the latest trends mixing them with a timeless classic spirit


Top Notes: Pink Grapefruit, Sweet Orange, Black Pepper India, Bergamot

Heart Notes: Lavender Of Provence, Ananas, Rhubarb

Base Notes: Vetiver, Cedarwood Virginia, Oak Moss, Amber


Alfa Romero Black, Blue and Red EDTs are available to buy in store and online at