Introducing Bella Blanca By Oscar De La Renta

A New Vision  

A grand garden of exquisite proportions with exhilarating white flowers from which the most elegant woman emerges: this is the vision behind the new fragrance created by Oscar de la Renta. BELLA BLANCA pays homage to the icon of American fashion, his love of gardens and a nod to the house’s signature floral designs.

The Designer’s Vision

BELLA BLANCA is the essence of the Oscar de la Renta woman. Always inspired by the designer’s passion for flowers, Oscar de la Renta designs are a testament to true beauty: perfection in each detail, a vision of pure grace like an ode to the feminine form they frame.

“A garden is probably the most pure and spiritual of joys – a communion with nature and beauty in their most simple and fundamental forms.” – Oscar de la Renta

The Bottle

As graceful as the fragrance inside, the Bella Blanca is covered with three-dimensional white flowers framing a gold plate etched with the name of the fragrance. The outer package is a sculpted floral decorated box featuring a rich gold band to tie to the design codes of the flacon. Crafted with the precision the house is renowned for, it imitates the magnificent yet curated intricacy of an embellished gown.  

The Fragrance

BELLA BLANCA was inspired by nature’s beautiful delights sharing their enchanting scents with the world. Still covered in dew drops from the morning mist, the soft sweetness of sparkling pear swirls in a gorgeous floral breeze. Gentle hints of violet leaves and jasmine sambac awaken towards the sunlight to mingle with soft petals of roses and muguet. A background of creamy sandalwood dances with cashmere musks, giving the fragrance a warm long-lasting trail. Firmenich Master Perfumer, Harry Fremont perfectly captures Mr. de la Renta’s joyful love of life in this enticing fragrance.

The Advertising Campaign

Shot by renowned photographer, Kristian Schuller, known for his sharp imagery and attention to detail. Schuller worked with model, Zhanna Brass, who embodies perfectly the Oscar de la Renta woman. Brass’ beauty and natural elegance are caught in Schuller’s photographs that convey the spirit of the Bella Blanca fragrance.  

Oscar de la Renta Bella Blanca is available at Liberty London, www.libertylondon.com and Fenwick, priced at £81 (100ml)

For more information, samples and hi-res imagery please contact Christina Michaelides at Agence De Parfumerie –  christina@agergroup.co.uk