Kenneth Cole announce the launch of MANKIND LEGACY, the newest addition to the MANKIND fragrance collection – a dynamic new scent that celebrates the modern altruist, reminding us all of the opportunity to create a legacy of our own.
MANKIND LEGACY brings an exciting edge to the collection that awakens the senses and inspires you to make your mark. Opening with a combination of Citrus and Icy aromatic notes of Sage provides a lively freshness and surge of energy; Comforting Rosemary follows for a feeling of well-being. Warm, reassuring notes of Vetiver and Amyris create a long-lasting scent that asserts confidence.
“When I thought of a legacy, I thought about the different things we pass on to those who come after us. The inspiration to create this fragrance came from those life moments and it is important we all remind ourselves of who influenced us and our potential to encourage others,” says Cole who partnered with perfumer Stephen Nilsen to develop the new fragrance. Nilsen states, “While the finely crafted scent fits the Kenneth Cole brand legacy of impeccable grooming, it is the emotional legacy we impart that I wanted to capture in this scent.”
Crafted from the most precious ingredients harvested from all over the world, MANKIND LEGACY is a reflection of Kenneth Cole’s dedication to recognising the importance of sustainability, giving back and producing quality products. He continues to leave a mark on a new generation, encouraging all to create a lasting imprint of their own.
The Fragrance Notes:
Inspired by New York City’s iconic architecture and ever evolving facades. The bottle is encased in a metal band reminiscent of the steel infrastructure that holds these buildings together for the years to come. The blue colour represents the water and sky reflecting off the metallic buildings.
The Ad Campaign
Shot by Sharif Hamza featuring model Malcom Jackson on location in New York City. The shoot captures the vibrant compositions of the skyscrapers and innovative use of light
For more information, samples and hi-res imagery please contact firstname.lastname@example.org