Kenneth Cole Launch Gender Neutral Fragrances

For the first time in fifteen years Kenneth Cole is launching a new fragrance Masterbrand, Kenneth Cole for Him and Kenneth Cole for Her. The newly introduced collection marks the brand’s first customizable fragrance collection, offering the consumer the ability to create their own signature scent with “foolproof” layering options. The new pillar celebrates the individuals, those that are present, self aware and ready for new experiences. They are: “The Here, The Now, The Ready” – to be as expressive as they desire.

“I believe that everyone is their own brand. Personal style is defining and this unique selection of fragrances provides yet another opportunity for one to further express their individuality,” said Kenneth Cole, Chairman and Chief Creative Officer at Kenneth Cole Productions, Inc.

THE KENNETH COLE PERSONALIZATION FRAGRANCES

The Kenneth Cole for Him, Kenneth Cole for Her and The Personalization Fragrances are inspired by Kenneth Cole’s “Urban Uniform.” Conceived to ensure intuitive daily dressing, the “Urban Uniform” is comprised of effortless pieces incorporating casual, sport and dress elements to be mixed and matched to suit any mood or occasion. The new Personalization Fragrances allow one to layer fragrances just as easily, and are intended to be worn alone or paired with the namesake scents.

SERENITY: Serenity blends notes of White Pepper, Whiskey Accord, Peach Nectar, Woods, Tonka Bean, Labdanum, and Vanilla to create a sensuous, calm, and comforting experience. Pair with Kenneth Cole For Him to enhance notes of Modern Woods and White Amber for a smoothly sensual scent. Pair with Kenneth Cole For Her for a velvety comfort, enhancing notes of Peonies, Violet, Sandalwood and Heliotrope.

ENERGY: Energy fuses notes of Neroli, Orange Flower, Magnolia, Jasmine, Tuberose Absolute, Sandalwood, Vetiver, and Musk to give the paired fragrance an ultra-fresh, daytime, cool, and vivifying feeling. Pair with Kenneth Cole For Him for a sporty twist, enhancing notes of White Citrus and Translucent Florals. Pair with Kenneth Cole For Her to enhance Lemon, transparent Florals and Jasmine for a luminous dynamism.

INTENSITY:  Intensity exudes a sense of mysteriousness and seduction with notes of Cardamom, Pink Pepper, Leather, Saffron, Nutmeg, Tobacco Leaf, Coffee, Woods and Tonka. Pair with Kenneth Cole For Him for a warm, intense twist of Ginger, Modern Woods and White Amber. Pair with Kenneth Cole For Her for a bolder, more flirtatious scent, enhancing notes of Sandalwood, Heliotrope and Skin Musks.

Stockist include FeelUnique.

For more information, samples and hi-res imagery please contact christina@agergroup.co.uk