Laura Biagiotti Adds To Fragrance Portfolio With Launch Of Forever

FOREVER, the new Eau de Parfum by Laura Biagiotti belonging to the floral/chypre/gourmand family.

Values, emotions and stories stop time and make it unique. This is the concept behind FOREVER, a perfume dedicated to women’s infinite capacity for love.

Add something extraordinary to everyday life and make it last over time.

​FOREVER celebrates the love of women: infinite and boundless by definition.

Perfume is the repository of memories: its evocative power brings moments and people to mind. FOREVER is a perfume that seizes the moment and makes it infinite.

The bottle of FOREVER vertically reproduces the infinity symbol, shaped like an eight lying on its side. It is based upon the precious swirls of a metal ribbon that forms the cap on the top and embraces the crystal bottle on the bottom.

The Olfactive Notes

The fragrance has a complex olfactory composition that belongs to the floral/chypre/gourmand family.

The head notes are strong and evident with Italian beragmot, CO2 rose berries, apple and pear accords.

The heart notes – rose, lily of the valley, violet, pralines and tuberose – are vibrant.

Vanilla, musk, blackcurrant, Tonka bean and benzoin from Laos are the base notes: subtle and persistent, reliable like the love of a woman.