LIU.JO Launches Jo and U by Liu Jo Lovers

The new couple of fragrances, Jo and U by Liu Jo Lovers, tell the story of the controversial and always connected generation and marks a significant chapter in the Liu Jo fragrances world, with the release of the very first fragrance for men.  

The fragrances for him and for her evoke the dynamism and the awareness of a generation, which experiences great historical transformations and observes them with a new look. Two intimate fragrances, simple, authentic and fresh as a first love, characterized by delicate and enveloping notes, enclosed in a contemporary, glam-chic design.  

The campaign gives expression to the values of the new released fragrances, addressed to the young generation, through the story of an intimate and young love made of joyful gestures, sensual whispers and knowing gazes.

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