Oscar De La Renta Adds To Fragrance Portfolio

A New Vision

An emblem of undeniable femininity and unwavering elegance, Bella Rosa is Oscar de la Renta’s captivating vision of a summertime dream. With a nod to Bella Blanca, the new flanker reveals a playful facet that beckons to all those around its wearer. Beneath her pure grace, she embraces her sensuality and allure. The fragrance pays homage to the house’s perpetual love of florals and meticulous attention to detail, reinventing the classic bouquet in a burst of color.

“A garden is probably the most pure and spiritual of joys – a communion with nature and beauty in their most simple and fundamental forms.” – Oscar de la Renta

The Bottle

As captivating as the scent itself, the Bella Rosa bottle is covered in three-dimensional pale pink flowers. A rose gold plate glows in the center etched with the name of the perfume, and a metallic cap adorns the top. The outer packaging is a pale pink box covered in graceful florals with a shining band wrapped around. Magnificently crafted, much like the house’s intricately embellished gowns, it makes for the perfect addition to a tightly curated vanity.

The Fragrance

Bella Rosa captures the addictive romance of a secret garden, creating a sense of intrigue with every spritz. Top notes of pink pepper, freesia, and mandarin are entwined with a seductive heart of pink rose, jasmine, and orris. Kissed by the sun’s warmth, patchouli, sandalwood, and amber evoke the sweetness of a golden day, lingering behind you with inescapable magnetism.

“Inspired by the beauty, charm, and grace of the Oscar Bella woman, I wanted to create a fragrance that was romantic, feminine and flirty with a playful, sensual tonality weaved through,” says Firmenich master perfumer Harry Fremont. “The vision was captured through an elegant and sensual feminine fragrance that contrasts soft and luminous fruits and florals with sleek textured woods and an airy gourmand.”

The Advertising Campaign

The timeless sophistication of the Oscar de la Renta woman shines through in the campaign, a beautiful celebration of femininity. Lush pink roses bloom against a summertime garden, surrounding the signature bottle with their magnificent petals. Juxtaposed with the elegance of model Zhanna Brass, Bella Rosa’s infinitely alluring spirit blooms freely.

Oscar de la Renta Bella Rosa is available at Liberty, The Perfume Shop and Debenhams, priced at £81 (100ml)

For more information, samples and hi-res imagery please contact christina@agergroup.co.uk