The winners were revealed at an enchanting midnight garden-themed ceremony hosted by Capital FM DJ, broadcaster and Strictly Come Dancing star Vick Hope.
With hundreds of entries from brands across all categories, and the standard higher than ever, the judging panel had the tough task of narrowing down the entries before the public vote.
Emma Reinhold, Editor of Pure Beauty, said: “The calibre of entries this year was not only extremely high but incredibly diverse, reflecting how the beauty industry is changing to be more inclusive of consumer’s needs.
“This is an exciting time for British beauty and it’s great to witness how our winners tonight will shape the landscape in the months and years to come.”
To reflect the ever–increasing talent within the beauty industry, four new categories were introduced: Best New Male Make-Up Product; Best New Niche Fragrance; Best New Digital Innovation and Best New Influencer Innovation.