Sarah Jessica Parker Launches Born Lovely

“The Lovely story feels as relevant now as ever and, like any good book,
the developing twists, new faces and fresh surprises are the hook. Born Lovely is a contemporary update to the classic, starting a new chapter that we’re all wonderfully excited to share.”
– Sarah Jessica Parker

Inspired by the loveliness all women are born with, Born Lovely captures the youthful elegance and grace of modern femininity. Today’s bright personalities front a modern campaign, set in a sunlit NYC studio and referencing casual, ballet inspired style. Sarah Jessica Parker created this up-to-date fragrance concept to invite a new generation of women into the lovely world.

Top Notes:

  • Mandarin, Peony, Cassis

Heart Notes:

  • Blushing Freesia, Honeysuckle, Orange Blossom

Base Notes:

  • Patchouli, Cedarwood, Caramel

Sarah Jessica Parker Born Lovely is available at Boots, RRP £48 (100ml)

For more information, samples and hi-res imagery please contact