“The Lovely story feels as relevant now as ever and, like any good book,
the developing twists, new faces and fresh surprises are the hook. Born Lovely is a contemporary update to the classic, starting a new chapter that we’re all wonderfully excited to share.”
– Sarah Jessica Parker
Inspired by the loveliness all women are born with, Born Lovely captures the youthful elegance and grace of modern femininity. Today’s bright personalities front a modern campaign, set in a sunlit NYC studio and referencing casual, ballet inspired style. Sarah Jessica Parker created this up-to-date fragrance concept to invite a new generation of women into the lovely world.
Sarah Jessica Parker Born Lovely is available at Boots, RRP £48 (100ml)
For more information, samples and hi-res imagery please contact firstname.lastname@example.org